Many brands, like Philips Automotive, are fighting against counterfeits nowadays. Despite heavy investments in tracking solutions, advanced packaging and integrating techniques as QR codes, they don’t seem to get a grip on it. Heroes created an AI-powered counterfeit detection and global track & tracing solution which is based on deep learning CNN models who can easily analyze all types of packaging elements to determine with high accuracy if a product given is genuine or fake.
Besides protecting your brand and being able to track & trace your products globally you will be able to create a 1-on-1 communication channel with your end customers. This type of communication was unthinkable until recently for many brands.
To better understand all these valuable AI results, we gather these in a customer-specific dashboard which gives you real-time insights into your product life cycle and enables you to base future decisions on real data. You own your data.